IF you want to revolutionize campaigning in the country, the Commission on Elections (Comelec) should make public the data set from the 2010 to 2019 elections by clusters so that people in the business of studying demographics and psychographics in relation to Filipino voters can make their correlation studies, establish models, contribute to the literature and bring data science to political campaigns. Since 2003, the Comelec has sold aggregates of voter data, not in soft copy form. One pays P1 per page and one cannot convert the data because it is in Word format. In 2010, another attempt was made to buy aggregates and still what the Comelec had was Total Registered Voters (TRV), Turn Outs (TO) and Votes Cast, until the leak that got everyone lining up to capture it because it was electronic. People tried to make sense of the data, but without time series, one cannot do trend analysis.