Business as creation of communities

The participation of its million-strong driver community has made Waze Philippines such a huge success

To date, there are about 2.8 million vehicle drivers in the Philippines who are actively using Waze, regarded to be the leading global crowdsourced navigation platform. That’s a huge spike from its initial base of just half a million in 2015. The Philippines also has the highest driver penetration in the region, with each one using the app an average of 88 minutes a day. With every disruption, it is the consumer who tends to benefit the most, and Waze global Product Marketing Lead Felipe Almedia says it was the participation of the million-strong driver community that had made the company a huge success.