Ursula de Bergevin, owner of Fleurs DC, looks through flowers with her daughter Chloe while preparing for a Galentine's Day event before Valentine's Day at Potomac Floral Wholesale February 12, 2019 in Silver Spring, Maryland. AFP PHOTO
Although she doesn't market them specifically for Galentine's Day, the 29-year-old baker says most of the orders come from women planning to give the goodies to their female friends.