Thanks to bashers who are quick to poke fun at Senator Nancy Binay’s skin color, the 45-year-old legislator probably has the most effective political ad among her opponents in the coming elections.

Titled “Uling,” the Filipino word for charcoal and often used by netizens to describe the reelectionist senator’s complexion, Binay and her team ingeniously used the imagery in a dramatic expression of her very intention for the Filipino people.

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