Will marketing and the use of artificial intelligence (AI) compatibly mix? One is involved with understanding the human heart and mind and crafting the most powerful messages that can build a relationship with the target publics in the long run. On the other hand, rightly or wrongly, the other conjures up images of highly efficient, extremely smart, but emotionally sterile tools that can perform optimally, but miss out on the critical human nuances that can make or break a deal.
John Mullins, director of Watson Customer Engagement, IBM (Photo from Digicon / IMMAP website)