REY ELBO
WHEN you’re selling something and think you’ve already saturated the market composed of your friends and the friends of your friends, and nothing happened, then what would you do? If you’re doggedly determined, you’ll go for cold calling. The trouble is that “cold calling is one of the most difficult parts of selling,” according to Jeffrey Gitomer, a self-proclaimed “king of sales” who wrote 13 “best-selling” books including The Sales Bible (2003).