With the rapid proliferation of enabling online technologies, increasing reliance on internet and social media to discover new destinations and travel bookings, as well rise on tourism traffic among travelers, the Muslim market provides a positive outlook for the tourism industry, with the Muslim millennials and Generation Z expected to drive online travel expenditure to exceed US$180 billion by 2026.
In terms of international arrivals, the Mastercard-Crescentrating Digital Muslim Travel Report confirms the growth trajectory for this segment. From 25 million visitors in 2000 to 131 million Muslim International arrivals globally in 2017, the report predicts that there will be 158 million Muslim tourists by 2020, and will continue to rise.
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