MARK BONIFACIO
This year marked a major change in the music industry. After years of dominance, a majority of record labels have closed their physical (CD) business resulting to loss of jobs from sales personnel to promo girls. Now, everything has shifted to digital with Spotify, Apple Music, iTunes, Deezer etc. as avenues to release a single or an album. The trend is either to stream or download songs. Likewise, with the advent of digital technology, strategies have seemed to change with artists releasing singles first before coming up with an EP or an album—that is if and when one of their singles succeed online.