A growing number of Filipinos are becoming health-conscious these days. Related various lifestyle choices are on the rise including veganism, non-traditional fitness centers, organic community markets, and pop-up meditation classes among others. These trends can be attributed to organizations, celebrities, advocates, and regulators that promote healthy living.

British life insurer Pru Life UK encourages the same consciousness by celebrating health and fitness on August 3 and 4 in Prudential Ride London, the world’s largest cycling festival. The company has made strides in its advocacy of promoting cycling as a healthy and sustainable mode of transportation. This commitment reflects what its parent company, Prudential plc, has been upholding through the global event.

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