Shade of it all

The eyewear industry is rising as steadily as the sun, and it’s clear as day why.

The current generation is dedicated to sharing picture-perfect lives on the Internet, where everyone’s OOTDs must always be on point and travel culture is booming. All of a sudden, sunglasses have become vital - as a fashion accessory and as a necessity during travel and outdoor exploits. In fact, marketing research body Euromonitor has specifically cited “image consciousness of consumers combined with the knowledge provided through social media” as a reason for growth.