‘Shoppertainment’ brings 318M visits to Lazada

Southeast Asia e-commerce leader Lazada wrapped up its seventh birthday celebrations, drawing more than 318 million visits to its platform over its week-long celebration. The sales tally for the 24-hour shopping event was 15x compared to normal days sales. It also marks the success of Lazada’s ‘Shoppertainment’ concept, which blends shopping and entertainment, to offer customers new shopping experiences through the app.

Lazada is the first e-commerce platform in Southeast Asia to live stream its first-ever Super Party concert, which featured British popstar Dua Lipa and top artistes such as Nadine Lustre, Sam Concepcion and Pia Wurtzbach, drawing 12 million views both in-app and on television. In addition, more than 5,000 also turned up in full-force at the Indonesia Convention Exhibition (BSD) in Jakarta.