SM Foundation receives Anvil for PR excellence

For its Annual Report, SM Foundation was presented with an Anvil by the Public Relations Society of the Philippines (PRSP) under the Public Relations Tools category during the organization’s 54th Anvil Awards held on January 30 at the Grand Ballroom of the Marriott Hotel in Resorts World Manila.

The award was given based on the Annual Report’s Content (relevance, messaging, information sufficiency, suitability to target publics, and excellence of writing and editing); Concept Design and Creative Execution (quality of printing, photos, visuals and other design elements, layout, readability, and originality); and Impact (how it achieved its PR objective and engaged the target publics).