Lamudi most visited PH realty portal

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Property listing site Lamudi Philippines said it is now the most visited real estate portal in the Philippines after logging a 34 percent increase in the number of visits to its website in the first six months of 2015.

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Last May, Lamudi acquired property listing site MyProperty.ph to further cement its position as the country’s number one property listing website.

Both websites still operate separately to cater to different markets. Lamudi only allows developers to list pre-selling properties on their site, in addition to licensed brokers listing their inventory of resale properties, while MyProperty allows brokers to list pre-selling properties.

Currently, Lamudi has around 70,000 to 80,000 listings, while MyProperty has around 150,000 to 170,000.

Lamudi Philippines general manager and founder Jacqueline van den Ende said that Lamudi and MyProperty together account for 55 percent of real estate searches made online.

Based from its traffic data and from web analytics platform SimilarWeb, Lamudi said that it gains around 320,000 visits per month while MyPropery gains around 100,000 to 200,000 visits.

Going mobile

Van den Ende said that in the first half of 2015 alone, 32 percent and 15 percent of Lamudi’s traffic came from mobile and tablet users, respectively.

She cited a report by Swedish ICT provider Ericsson in June which said that mobile penetration in the Philippines will grow to 40 percent by the end of this year, a 10 percent increase from the 30 percent recorded at the end of 2014, mainly driven by the popularity and entry of more affordable smartphones in the country.

To adapt to the growing needs of the market, Lamudi has launched the Lamudi Philippines app which is now available for both iOS and Android devices. The application will allow users to browse property listings and provide the same features that can be found on the website.

A special feature of the app is that it will allow users to browse property listings that can be found around their current location by using their smartphone’s GPS system. Aside from the application, a mobile version of the website is also available.

“For a while, we’ve known that Filipinos are rapidly moving online to inform their purchases—from clothes, gadgets, and even real estate. But most sellers of real estate still have no idea as to how homebuyers behave online. Our data provides these sellers with data on buyers’ preferences, from location, price range, size, type, and even amenities, said Van den Ende

Similarly, MyProperty also said they are in the process of developing an app which they plan to launch around November-December of this year.

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