The beauty scene in the Philippines is thriving more than ever what with proudly Filipino brands competing head on with the world’s most established cosmetic houses. And even better, these industry newbies are succeeding beautifully.
Today, The Manila Times shines the spotlight on two makeup brands and one personal care company that are bent on listening and responding to the specific needs of Filipinas when it comes to primping and looking after themselves.
Indeed, they do it well.
Happy Skin’s lippies – cult favorites
Day in and day out, Happy Skin—the country’s favorite homegrown brand of skin-caring makeup—sells over one hundred lippies, without fail. This feat led the brand to devote its holiday 2015 collection to its best-seller, Shut Up & Kiss Me Lippie.
Called Read My Lips, the new lippie collection was launched in time with the grand opening of Happy Skin’s first-ever, stand-alone boutique in Glorietta 3 in Makati City. The two milestones marked the brand’s second anniversary.
According to co-founders Jacqe Yuengtian-Gutierrez and Rissa Mananquil-Trillo, Read My Lips—which comes in a gold-stamped, hardbound book—delivers what the brand has been known for since the beginning, “intense color and intense moisture.”
So who is the inspiration behind it? Trillo simply answered, “The Happy Skin fans.”
She explained, “Loyal fans always share with us how our lippies have made them feel better about themselves, gotten them compliments, and inspired them to level up their beauty moves. They showed us how your lips can tell a story without saying a word.”
The first of four books, the moisturizing lippie set contains three wearable shades: #StrikeAPose with a pretty berry hue that instantly brightens up the face and lifts the mood, #PuckerUp with a flattering light mauve that will be your next makeup kit mainstay, and #StayHappy with a gorgeous earthy peach shade that makes the lips look ultra-fresh.
Also introduced at the event were three other collections for Lip & Cheek Mousse Set, Matte Lippie Set and Lacquer Set. These gift-ready sets make it easy for people to share their favorite lippies with loved ones—or to treat themselves with new shades and a multi-purpose kit.
“These books celebrate the different lifestyles of women today. You have the everyday gal who’s always on the lookout for the perfect selfie, the effortless beauty who prefers a simple ‘no-makeup’ makeup look, the fashionista who’s set to make a statement with everything she does, and the power woman who wants to leave her mark on the world,” enthused Gutierrez.
As for its first boutique, Happy Skin partnered with Heim Interiors, which helped them convey the brand’s fun and feminine feel in the interiors.
As for the layout, the skin-caring products seamlessly divided into different zones: “What’s New” for the latest beauty goodies, “Hall of Fame” for best-sellers and beauty award winners, “Limited Edition” for limited releases, “Take Me Home” for treats and freebies, and the “Eyes”, “Lips”, and “Face” sections for area-specific needs.
Among those spotted marvelling at the newest beauty boutique on the block, and getting dolled up with overflowing products at the Happy Skin counters were Iya Villania, Liz Uy, Tricia Gosingtian, Apples Aberin, Tweetie De Leon-Gonzalez with daughter Sabina, Tessa Prieto-Valdes, Jenni Epperson, Bernadette Sembrano, Daphne Osena-Paez, Ces Drilon, Bubbles Paraiso, Danes Lee, Sara Black, Mika Lagdameo-Martinez, Maricel Laxa Pangilinan, Tim Yap, Rhett Eala, Henri Calayag, Roxanne and Erickson Farillas, and Alyanna Martinez, among many others.
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Human Nature calls on Pinays to embrace their skin
The beauty market is saturated with products from local and foreign brands that promise Filipinas fairer skin. But for Human Nature personal care and cosmetic company, they have always encouraged Filipinas to embrace their natural skin tone.
It is for this very reason that Human Nature has never formulated skin-whitening products through the years. What it is has done instead is introduce cosmetics for the morena woman—what Filipinas with uniquely brown, glowing skin has proudly been called.
The Filipino brand has thus launched the campaign dubbed “Morena and Proud” offering morena-loving make-up shades in the form of powders and eyeshadow.
First on the list is the Mineral Pressed Powder in Boracay Bronze with light to medium coverage; medium to heavy coverage via Mineral Foundation in Toffee; and Loose Powder in Mocha for a dewy and smooth finish, with the goodness of jojoba oil.
To complement the mineral powders, the brand is also offering an all-new, mineral eyeshadow that also flatters Filipina complexions—be they morena or even mestiza.
Called the Perfect Eyes Mineral Eyeshadow, it comes with three easy-to-apply and buildable shades. Begin with Cork, a medium and matte brown that is ideal for the base eyelid. It also doubles as an eyebrow powder to cover sparse brows.
Best used for the outer eye corner is Torch, which is a dark and matte brown shade that can be intensified to transform from day to night smoky look.
Finally, the Bubbly cream shade of gold and shimmer is the perfect highlighter on the brow bone, as well as on the inner eye corner.
All three shades are made from pure mineral pigments for outstanding color and zero-chalky fall out.
And as always with Human Nature, all mineral powders and eyeshadows are 100 percent natural with no harmful chemicals, to stay true to the promise and philosophy of the company. Each product is free from synthetic dyes, harmful phthalates (or artificial fragrances), and pore clogging mineral oils. The brand is also certified by PETA as cruelty-free, and is proud of its natural skin-caring ingredients.
Finally, for the livelihood component of Human Nature’s Morena and Proud campaign, the brand is offering a canvas tote bag and cosmetic pouch made by Trese, a silk-screen printing and sewing venture based at the Gawad Kalinga community of Payatas, Quezon City. A pair of purchases from the collection will benefit the community’s livelihood projects.
Human Nature is available in Beauty Bar and other major department stores.
Visit humanheartnature.com to see list of Human Nature branches.
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The Fil-Indian brothers of Pink Sugar
While it may sound unlikely, a duo of Filipino-Indian brothers are behind a very promising beauty business. And believe it or not again, they sure know what they are doing and more importantly what they are offering the cosmetics scene.
Meet Laveen Mirpuri and Rohit Mirpuri, the men behind Pink Sugar, the Philippines’ latest homegrown makeup brand.
On October 15, the pair of founders held a media launch at Stella Woodfire in Bonifacio Global City where they faced the most scrutinizing lifestyle reporters and beauty bloggers. Impressively, they proved they have what it takes to start something beautiful for Filipinas with their story of success.
Everything began when Laveen worked for four years in Brazil as a director for a retail chain store. He recalled that during his stay there, he was able to observe female consumerism and beauty habits in the foreign land.
What did he learn? That there are Brazilian beauty brands that are affordable yet made with very good quality. This, he thought, was missing in the Philippines.
“I realized that there were no Filipino brands of cosmetics that are targeting the middleclass—the students, the young professionals, and the new mothers. It’s either they are cheap or they are expensive,” explained Laveen adding that only foreign brands cater to the gap in the middle.
This in mind, he immediately went home and broached the idea to his younger brother Rohit, who had already successfully ventured into the beauty scene thanks to his hit body mists.
Rohit, a fresh business graduate, did not hesitate and agreed to co-found a new startup with his brother. And thus, Pink Sugar, a Filipino skin and color cosmetics brand was born.
Presently, the barely year old brand carries make up essentials including It’s Awesome BB Cream and Our Lil’ Secret Concealer, both in four shades, and the Dual Finish Face Powder in five shades for different skin tones of Filipinas.
For the eyes, the brand currently offers the smudge-proof and long-lasting Honey I’m Good Eyeliner Duo of felt top and soft pencil, and the Eye Candy Eye Shadow Palette with 10 colors in matte, frost and metallic.
Pink Sugar also boasts of an extensive range of color cosmetics thanks to its lipsticks, which come in either HD or Creamy Matte formulation, as well the Sweet Cheeks.
With over 20 trendy shades to choose from, the lipstick formulation is also packed with Vitamin E and Shea Butter for moisture. On the other hand, the cheek color range carries five shades of blush, two highlighters and one bronzer.
Asked what sets the brand apart, Laveen shared, “In my humble opinion, it’s all to do with how our products are highly pigmented, and therefore work. We pride in this because we partnered with professional make-up artists to curate our brand.”
Moreover, each product is cruelty- and Paraben-free—containing only ingredients that also care for the skin like extracts of Green Tea, Chamomile or Cucumber, Aloe Vera, Ginseng and other antioxidants.
To conclude, Laveen enthused, “Pink Sugar is perfect for every Filipina who wants a prestige-like brand but is happy to find an affordable option.”
Pink Sugar is available at SM Department Stores and Watsons.