New Zealand, famous for its lush green fields and rich dairy products, invites Filipinos to discover more of its beauty and flavors through its annual trade fair happening this year from June 20 to 22 at the Glorietta Activity Center in Makati City.
Proud to grow “100 percent pure” agricultural products, the island country in the southwest Pacific Ocean puts forward its top quality Manuka honey, ice cream, yogurt, and meat produce to the Filipino market.
“The biggest industry in New Zealand is farming and agriculture. As a business, our agricultural industry has expanded to large farms. Our farmers have adapted to produce quality products that are in demand worldwide,” said New Zealand Ambassador Reuben Levermore at the trade fair’s launch at his official residence on June 10.
With trade growing between New Zealand and the Philippines over the years, the upcoming event hopes to boost figures and awareness on New Zealand’s food and beverage products among the “discerning Filipino market.”
“Food and beverage is the best way to connect to the public and engage people. We’ve done it in the previous fairs, and the turnout has always been great,” the ambassador enthused.
The “Experience New Zealand Fair” responds to the continued demand by the Filipino market for quality food and beverage. According to figures released by the embassy, New Zealand’s exported dairy products to the country rose by 25 percent in 2013, while their wine exports increased by 18 percent.
This year, however, the embassy has also decided to add a tourism component to the annual fair, in the hopes of enticing more Filipinos to visit New Zealand. Besides good food, the exhibit will highlight New Zealand destinations such as Auckland’s shopping areas; bungee jumping and skydiving in Queenstown; and the astonishing Maori culture that continues to thrive in the North Island.